By: Stuart Foster
Lee, great fundamental business points. These should be continually circulating inside your head along with S.W.O.T., ROI and revenue. Although the CEO standing behind you is probably yelling the same...
View ArticleBy: Glenn Gabe
Fantastic post Lee. “Marketing on the social web is about giving to get”. I love that quote…and I hope more people embrace that idea. Tweeting this post now…
View ArticleBy: Lee Odden
Thanks Andrei. It’s actually part of a presentation I’m giving today and tomorrow as part of the DMA Social Media Smarts workshop in NYC. Next on is March in Chicago. More info at...
View ArticleBy: Travis Campbell
With all the ‘bad news’ out there for small business and entrepreneurs, it seems a lot of people are overwhelmed when they consider initiatives to reach out to prospective and current customers, and...
View ArticleBy: Bobbie Carlton
Drat — where were you yesterday when I was writing essentially the same thing up for a potential new client!?! I could have just turned in your blog as a proposal. But seriously, every marketing plan,...
View ArticleBy: Arthur Germain (@ahg3)
Lee, Great ideas — I think I would add one to your six — “Assessment”, especially for companies that are not Web 2.0. Many companies from a broad range of industries have marketing activities, tactics...
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By: Andy Beal
Great post Lee! I’d add that it’s important to look at how any of your competitors have fared with their social media efforts. If I were Advil, I’d definitely pay attention to what went wrong with...
View ArticleBy: Guillaume Foutry
Great article! Was wondering if it could also be useful to mention the importance of time on two dimensions: Social Media Marketing is a time consuming task; you need to give an answer ASAP or to deal...
View ArticleBy: Lee Odden
Thank you for all the feedback on the post. It’s been great to be able to share the practical side of this info for our Social Media Smarts seminar.
View ArticleBy: Eamon
Useful and interesting article. Like Guillaume, would, also like to second the point about ‘time.’ The basic social media platforms: blogging, Twitter, social network sites, and so on, costs relatively...
View ArticleBy: Bernie Borges
Lee, Great post. Agree on all points. I would add podcasting to your list of tactics. Writing podcast show notes in a blog post is an effective tactic within the context of a sound social media strategy.
View ArticleBy: Social Media Primer
[...] another good post about the Fundamentals of Social Media Marketing Strategy, see Lee Odden’s article of the same name on Top Rank [...]
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By: Carol Gerges
Hi, Lee i am currently a university student studying Marketing, i just wanted to say that before reading your post i didn’t particularly understand the importance of social media marketing and online...
View ArticleBy: Michael Knipp
Lee – great points here. We’ve recently written on a similar topic on our blog. The post is called “The Theory of Social Media Marketing Evolution.” You can check it out here In any case, it’s great to...
View ArticleBy: Social Media Power Users And Influencers: Part 4
[...] Fundamentals of Social Media Marketing Strategy (TopRank Blog) [...]
View ArticleBy: Brand4profit
The old method of advertising is interactive marketing. The term is misleading. Most people think it means that there is some type of interaction on the part of the person advertised to, and there is....
View ArticleBy: Stuart Foster
Lee, great fundamental business points. These should be continually circulating inside your head along with S.W.O.T., ROI and revenue. Although the CEO standing behind you is probably yelling the same...
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